Cool Cousin is the friend you wish you had at your next travel destination. A travel app, now live in 12 cities around the world, Cool Cousin saves you from wasting time researching the web before your trip. With Cool Cousin you are a finger tap away from getting great recommendations from someone you can trust, who has similar interests and can hook you up with the kind of tips that will upgrade your travel experience. Looking to raise awareness of app, Cool Cousin's objectives were to generate installs and increase audience reach while driving more web traffic from social media to the appstore and to their website.
What We Did
To achieve these goals , our team got in touch with Influencers with a combined reach of 160,000 to create high quality content centering around budget travel tips. Users were give value as well as being introduced to the Cool Cousin app. In addition, we crafted highly targeted advertisements across social media to refer users to the Cool Cousin website and to the direct app page on the apple appstore.
Our activity generated a massive 870,000 opportunities to see. Aside from the pure coverage enjoyed by Cool Cousin as a result of this PR campaign, it generated widespread discussion and viral sharing across social media channels – 387 blog comments, 875 social shares, 56 natural links. The campaign also generated 4,000 Installs at a click through rate (CTR) of 1.65% – compared to an industry average of 0.56% – representing phenomeeenal value for money.